Shan - design & art

I’m a seasoned Art Director with over 20 years of experience shaping stories through design — across editorial pages, digital platforms, and luxury brands. I began my journey at Her World magazine, where I rose to Associate Art Director at SPH Magazines, crafting bold layouts and art-directing impactful shoots that brought beauty and lifestyle to life in print and online.

 

Today, I lead the creative charge at a celebrated F&B group that encompasses two Michelin-starred brands — Saint Pierre and Shoukouwa — as well as an institutional catering arm. My scope spans visual identity, social media, video content, and strategic design across platforms. Leveraging my editorial design background, I also oversee and produce an e-magazine under the group, bringing visual cohesion to its digital publishing efforts.

 

Beyond art direction, I stay close to the craft — hands-on with retouching, digital imaging, video editing, and content creation. My style blends editorial intuition with commercial clarity: clean, modern, and emotionally resonant.

 

I believe great design starts with intention — and gets better with collaboration, curiosity, and heart. I’m always exploring new tools (yes, including AI) to sharpen my edge and expand what’s creatively possible.